Marie Griffin has 20+ years experience as a B2B editor & writer, & 10 years as a content marketing writer, editor & content strategist. Expertise in retail, ad tech, energy, CPG, pharmacy & more
Custom report for Arctic Wolf
If you compete with Amazon — and of course you do — are you aware that there’s a revolution underway in ecommerce search technology? From the perspective of users, keyword search is going the way of the dodo.
The agencies that govern international waters and air space — the International Maritime Organization (IMO) and International Civil Aviation Organization (ICAO), respectively — are setting limits and supporting innovations with the goal of getting carbon emissions to net zero, where growth in CO² is balanced out by actions that offset it.
Chief editor & primary writer for 44-page magazine in print and digital editions. I worked closely with the art director on the design of EVERY page. The magazine has two parts, the first for retailers of Halloween costumes and related merchandise, and the second for entrepreneurs who run haunted attractions.
Millennials own more than one-third of pets (35%) in the U.S., more than any other generation, and they are leading the “humanization of pets” trend, according to the American Pet Products Association.
Despite years of effort, the advertising industry continues to lack diversity, but a growing number of brands and organizations are going beyond the rhetoric and developing legitimate programs designed to build, nurture, and grow a diverse and inclusive workforce.
In the early years of e-commerce, increased sales of a product category online meant a decrease in the price of the products and a straight-line cannibalization of brick-and-mortar market share. These dynamics are changing as omnipresent retailing becomes pervasive...
In one of U2’s best-known songs, Bono sings dolefully, “I still haven’t found what I’m looking for.” He’s not alone. On many retail websites, shoppers longing to find an item with ease and precision also end up feeling unfulfilled.
In retail, the sale isn’t the end point of customer conversion. In today’s omnichannel environment, retailers must follow through with a good supply chain experience to ensure the shopper's emotional fulfillment.
The State of Chargebacks: 2018 Report, sponsored by Kount and Chargebacks911, showed that 82% of organizations doing business within the card-not-present (CNP) payment space dispute chargebacks.